4 Easy Ways To ‘Win Friends And Influence People’ In The Digital Age
Dale Carnegie Training has updated its leadership advice for a time when it’s not always possible to shake hands and look people in the eye.
The digital age has made it easier to connect with a mass audience, but itâ€™s also more of a challenge to truly persuade people to believe in your mission. For example, how do you influence your employees and promote enthusiasm throughout the company when you don’t have as much direct contact with individuals because of technology?
Dale Carnegie Training has trained presidents, leaders and business executivesâ€”including Warren Buffett and Lee Iacoccaâ€”in the past 100 years, but the companyâ€™s most recently published book How to Win Friends & Influence People in the Digital Age focuses on leadership in the current time.
“We live in a driven, digital world where the full value of human communication is often traded for transactional proficiency,â€ť the associates at Dale Carnegie say in the book. But â€śby relying so heavily on digital communication,â€ť you lose out on influencing people in the most effective way.
According to the program at Dale Carnegie Training, the highest level of influence is reached through trust. Below are some tips from the book on how to win that trust from your employees:
1. Avoid arguments
In order to truly influence people, you need to learn how to persuade them â€” not argue with them. How will they trust you if youâ€™re constantly provoking them?
â€śArguing with another person will rarely get you anywhere; they usually end with each person more firmly convinced of his rightness. You may be right, dead right, but arguing is just as futile as if you were dead wrong,â€ť the book says.
So how do you deal with others who disagree with your vision? Leaders need to learn how to â€śprevent a tactful discussion from becoming an aggressive argument.â€ť
â€śIn the end you must value interdependence higher than independence and understand that deferential negotiation is more effective in the long run than a non-compliant crusade.â€ť
Even when you absolutely know that the other person is wrong, you need to refrain from saying it aloud.
2. Admit your faults quickly
Most of us have a hard time admitting when weâ€™re wrongâ€”this is especially true if youâ€™re a manager or in a senior position at your company. But if you can readily admit when youâ€™re wrong, you are communicating to your team that you care about them and that you understand how your behavior affects everyone in the organization.
â€śNegative news spreads faster than ever. If youâ€™ve made a mistake, it is far better that you control the news being spread. Come clean quickly and convincingly,â€ť the authors write.
3. Give others the credit
You want others to know that youâ€™re a great leader, so it can become a habit to claim all the credit for yourself, but doing so will never win you any friends, or faithful employees.
â€śWhat is the worst quality in a leader? Ask the followers and they would tell you it is the quality of taking credit when things go well and dishing out blame when things go wrongâ€¦few messages send people scurrying in the other direction faster.â€ť
Surrendering this credit shows your team that youâ€™re grateful for them and will encourage them to work harder for you, hence, you will achieve even greater success in the long run.
4. Be personable
It may be intimidating to share your personal story with others, but in order to gain the highest trust, make others feel like they know you even if you donâ€™t interact with them often.
Allow people to connect with you.
â€śOur digital age provides so many opportunities to give people an authentic view of who you are or what your company strives to be, thus creating points of commonality that draw you into closer friendship with others.â€ť
Basically, â€śwhen your journey is our journey, we are both compelled to see where it goes.â€ť
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